The Nelvana Consumer Products team includes a network of agents and offices with numerous active licenses. Building off our broadcast distribution arm, we ensure our brands have world class placement and awareness. With a customer-focused approach, we understand the needs of licensees and work to ensure successful placement at retail and optimal sell-through. To complement our sales expertise, Nelvana Consumer Products offers a full range of renowned creative and brand assurance services including key art creation, interactive tools, promotion and more. Whether you are looking for enduring classics or the next hottest brand on the kids’ scene, Nelvana Consumer Products is your #1 destination.

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Franklin and Friends

In this brand new CG-animated series, Franklin is a little bit older, wiser and is always on a new adventure with his group of friends in Woodland. Based on the award winning books by Paulette Bourgeois and Brenda Clark, Franklin is an international phenomenon with over 50 licensees worldwide. Franklin and Friends is a genuine, heartfelt brand for preschool kids on their path to maturity. Kids love relating to Franklin as they go through similar experiences like, overcoming fears, meeting new friends and encountering new adventures together. Parents love Franklin for its wholesome values and positive message. This adventurous turtle continues to win the hearts of families around the globe.

Key Facts

Target Demo: Preschoolers and their moms (Kids 2-7)

Brand Essence: Independence, Exploration, Play, Nature

Key Broadcasters: Treehouse (Canada), TF1/Canal J (France), Minimax (Eastern Europe), Mediaset (Italy)

Key Merchandise Categories: Mastertoy, Secondary Toys, Apparel & Accessories, Home Furnishings, Publishing, Personal Care, Social Expression, Interactive, Live Theatrical

Territories Available: Worldwide

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Babar and the Adventures of Badou

Catch Babar and the Adventures of Badou all around the world in this celebrated return to the small screen! The show centers on Badou, King Babar’s grandson, and his diverse group of friends. This re-invention of the Babar brand features all the key elements that preschoolers adore: lovable and funny characters; rich environments from the King’s Palace in Celesteville to the lush jungle; and imaginative stories that include pirate treasures, palace mysteries and loads of other “tusktastic” adventures. With stunning CGI animation, updated characters and exciting story lines, Babar and the Adventures of Badou is guaranteed to extend Babar’s 80-year legacy for decades to come.

Key Facts

Target Demo: Kids 2-5

Brand Essence:

Tone: Adventurous

Values: Family, Respect, Courage, Leadership

Themes: Exploration, Mystery, Active Play, Adventure

Key Broadcasters: Disney Junior (USA), YTV (Canada), Disney Channel/TF1 (France), KIKA (Germany), Discovery Kids (Latin America), CITV (UK), Minimax (Eastern Europe), and M-Net (South Africa)

Key Merchandise Categories: Mastertoy, Secondary Toys, Apparel & Accessories, Home Furnishings, Publishing, Personal Care, Social Expression, Interactive, Live Theatrical

Territories Available: Worldwide

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Beyblade

BEYBLADE Worldwide Domination! BEYBLADE appears on numerous toy lists and award rosters, but most importantly is the obsession of millions of kids. Worldwide, BEYBLADE is a unique battling sport that lets boys live out the fantasy portrayed in the animated series by competing head-to-head in an action-packed strategic game. The Beyblade franchise captures the attention of boys through innovation and competitive play. BEYBLADE is on fire—join the phenomenon!

Key Facts

Target Demo: Boys 6-12

Brand Essence: Competition, Collectability, Customization

Key Broadcasters: Cartoon Network (Australia), YTV (Canada), Canal J/Gulli (France), Nickelodeon (Germany), Disney XD (Latin America), M-Ney (South Africa)

Key Merchandise Categories: Secondary Toys, Apparel & Accessories, Seasonal and Sporting Goods, Back-to-School, Home Furnishings, Publishing, Interactive

Territories Available: Worldwide (excluding Asia, Middle East, Turkey, Italy, Greece)

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Max & Ruby

Based on the clever and colourful books by internationally acclaimed children’s author and illustrator Rosemary Wells, Max & Ruby follows the hilarious, entertaining and mischievous misadventures of bunny siblings, Max, and his older sister, Ruby. The brand garners high awareness and affinity from both preschoolers and their parents, becoming a leader in trusted family-friendly brands. The playful and entertaining duo hopped onto the small screen in 2002 and their adventures continue in 2011 with a new season —so come join the bunny party!

Key Facts

Target Demo: Preschoolers (Kids 2-5)

Brand Essence:

Tone: Imaginative, Encouraging, Safe

Values: Teamwork, Spontaneity, Creativity

Themes: Activity Play, Classic Sibling Relationship

Key Broadcasters: Treehouse (Canada), Nickelodeon (USA), and Nickelodeon (Multi-territory)

Key Merchandise Categories: Secondary Toys, Apparel & Accessories, Seasonal and Sporting Goods, Back-to-School, Home Furnishings, Publishing, Interactive Territories

Available: North America

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Bakugan

Bakugan is exploding with power! In season 4, Bakugan: Mechtanium Surge, Dan and the Brawlers are challenged for their title as the number one battlers at the "Grand Prix BakuganTournament". Bakugan remains one of the top boys’ action properties and is evolving into an evergreen brand for Nelvana. With the brand essence centering on competition and collectability, boys everywhere are joining the Bakugan phenomenon. Ongoing tournament play and demonstrations across North America are being shared and duplicated in marketing around the world to keep Bakugan top-of-mind for diehard fans and engage new ones. As a property that has achieved top industry accolades and from season to season, Bakugan has successfully proven to be a long-term brand.

Key Facts

Target Demo: Boys 6-11

Brand Essence: Action-adventure, Strategic, Competitive

Key Broadcasters: Teletoon (Canada), Cartoon Network (USA), Cartoon Network (Multi-territory)

Key Merchandise Categories: Secondary Toys, Apparel & Accessories, Seasonal and Sporting Goods, Back-to-School, Home Furnishings, Publishing, Interactive

Territories Available: Worldwide (excluding Asia, Middle East)

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The Backyardigans

The Backyardigans brand has become a highly trusted and recognized household name. The five high-spirited preschool friends - Pablo, Uniqua, Tasha, Tyrone and Austin rely on their vivid imaginations to transform their backyard into a fantastical adventure and together they embark on amazing journeys that stimulate imaginative play, all the while singing and dancing. With The Backyardigans’ wide array of environments, imaginative storylines, and playful themes, the brand has a wide array of factors that lead to mindful and creative merchandising opportunities. It is time to get your dancing shoes on and join the party!

Key Facts

Target Demo: Preschoolers (Kids 2-5)

Brand Essence: Imagination, Exploration, Teamwork

Key Broadcasters: Treehouse (Canada), Nickelodeon (Australia/NZ), Nickelodeon (France), Nickelodeon (Italy), Discovery Kids (Latin America), Nickelodeon (Pan-Asia), Nickelodeon (UK)

Key Merchandise Categories: Secondary Toys, Apparel & Accessories, Seasonal and Sporting Goods, Back-to-School, Home Furnishings, Publishing, Interactive

Territories Available: Canada

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Ruby Gloom

Ruby Gloom is making a big impression with teens and tweens around the world. Apparel, accessories, social expressions, bags, and gift items make up the foundation of this uniquely eye-catching lifestyle brand. Created by Mighty Fine in 2000, Ruby Gloom has evolved into a character representing self expression and individuality. New artwork is frequently supplied to keep the brand fresh with fun themes inspired by pop culture and the fashion world. Rubygloom.com also received a makeover to reflect the trendy direction of the brand. Having already made her way into a Japanese music video and a Telenova soap opera, there’s no telling where this globetrotting girl will go next!

Key Facts

Target Demo: Teens and Tweens

Brand Essence: Unique, Cute, Edgy

Key Broadcasters: Nickelodeon/ABC (Australia), Zona A (Columbia), RTM (Malaysia), Canal Once (Mexico), Zigzap (Poland), Pop TV (UK)

Key Merchandise Categories: Secondary Toys, Apparel & Accessories, Seasonal and Sporting Goods, Back-to-School, Home Furnishings, Publishing, Interactive

Territories Available: Worldwide

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