Beyblade is the only extreme sports entertainment brand where adrenaline meets strategy to create an experience in which the fan becomes an active competitor. Already a massive hit in Japan, this action-adventure series revolves around the world of ‘Beybladers’, teenage kids who battle against one another with their customized spinning tops known as Beyblades. This edgy, anime show, acquired from d-rights Inc. by Nelvana, tells the story of a young teen who learns to harness the power of his ancestors to perfect his technique in the sport of Beyblade. By joining forces with an international team of Beybladers, they embark on a globe trotting quest to battle their way to the World Championships.

Beyblade is the adrenaline-charged, action packed spinning top pop cultural phenomenon from Japan.